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Prati Company’s Secret to Success at Labelexpo Americas Chicago, September 11 - 12, 2012


Naturally the aim of any company, in any sector at any trade show is to promote their products or services, Prati Company is definitely no exception. So, Chiara Prati and her team are incredibly pleased to have sold two machines at the Labelexpo Americas which closed its doors on September 13th and that saw a record attendance and an even larger exhibiting area. "We went to Chicago, like the Pilgrims on the Mayflower with the desire to sow seeds for a plentiful harvest", Chiara announced, "and thanks to the hard work of our valuable staff, partners and customers this is exactly what we have achieved!"

So, what is the secret behind selling machines, in Prati Company's case, at such an important event as Labelexpo? You will be surprised to know that the secret, is in fact secrecy!!!

What do we mean by secrecy, well we cannot reveal the names of the two leading companies in the labeling industry who bought two of our machines in the context of Labelexpo. "Why ever not?" we hear you exclaim with surprise! Well, the fact is that our customers do not want their names revealed because they are then sure that everybody in the industry will come to us and demand we sell them our machines.

The two machines we sold: the SATURN BOOKLET machine, which delivers highly quality BKL labels inspection; and the VEGAplus BKL machine, perfect for the pharmaceutical, agro-chemical and the new "nutriceutical" sectors as well as the food industry where this type of label is ideal for "Prize labeling", are units that combine top-quality, high-speed and excellent value for money!

The first customer, a leading American converter in the pharmaceutical world, took the opportunity at Labelexpo to buy their second SATURN machine and in fact they have also installed a VEGAplus BKL. This firm first opted for Prati Company quality back in 2009, and so today we can say they definitely have great faith in our machines, technology and staff!

Our second customer, from the Southern Hemisphere has confirmed an order for our VEGAplus machine. We are very proud of this sale, because this is a new client for us, and to add such a prestigious name to our customer portfolio is truly important.

We are extremely satisfied with what we have achieved at Labelexpo 2012. The fact that our two customers want to "keep their names a secret" means that they believe that the installation of Prati machines in their plants gives them a "cut above the rest of the market", that Prati is really the "Secret to their success"!



We are pleased to announce PRATI HYBRID TECHNOLOGY DAYS.
The event takes place in Faenza from the 11th to 13th of June - 9 a.m. to 17 p.m.