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PRATI appoints a new agent for Mexico and together with Prati Automation strengths its presence in the American continent


Last April Rotograbado en Mexico S.A. de C.V. has been appointed as Prati exclusive distributor for Mexico. The company, leader of the Mexican flexographic printing market for 23 years, shares the same working philosophy and Customers-Care which are of main importance for Prati.

This partnership will allow for the approach to the Mexican market in a professional and skilful way as well as to respond efficiently to the needs for quality machines and prompt services of the Mexican printers.

<< PRATI is a company which is well founded on both the European and Middle Eastern markets thanks to their excellent products>> states Mr Brunhuber << therefore we thought it was time to approach the Mexican market>>.

<<During the Label Summit in April 2012 in Guadalajara>> Mr Brunhuber went on <<we sold a Saturn Classic, PRATI's first machine in Mexico, to the company Almancar SA. We delivered according to the agreed dates, and thanks to the installation and training it was possible for the staff to start up the machine the day after its arrival. A great start to business .>>

<< Even if the Mexican market has experienced a period of depression over the last year >> Mr Brunhuber explained<< we have great expectations. Combining PRATI's excellent technologies and service with Rotograbado's know-how of the Mexican market, we are sure to do a great job together>>.

Rotograbado en Mexico today enhances Prati Automation which is well established in the USA and Canadian markets for over 2 years.

The special features and functions of the PRATI machinery, which, until 2010 were lacking in the US and Canadian markets, could respond efficiently and rapidly to several specific needs of the American and Canadian realities, like the production of multi-page labels, cutting waste, saving materials, greater processing speed and maximizing productivity, the reduction of set-up times and the handling of new thin-ECO materials.

The American markets have been appreciating PRATI's strong impulse towards innovation. Ergo, its continuous research into technological solutions has been proven by the nomination as one of the three finalists for Continuous Innovation 2012 at the Label Industry Awards of Chicago.