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What’s new at Labelexpo Americas

25/09/2012

Faenza, September 2012 Prati Company is extremely pleased with the outcome of this year's Labelexpo Americas, "It was a great show" confirmed Chiara Prati, Prati Company's Sales Director, "We are proud to have sold two machines!". She then went on to thank everybody who contributed to making Labelexpo Americas 2012 such a success "Without our precious staff, partners and of course customers, we would never have been able to achieve such great results!"

Together with Claudia Fabbri, Prati's North American Area Manager and David Benerecetti the South American Area Manager, Chiara and her team spent three days meeting satisfied partners, new potential customers and even just curious passers-by who were attracted by the two machines Prati had installed specially on their Stand 717 in Hall A.

Labelexpo Americas is the biggest label converting event in the Americas. It does not only attract the traditional markets of the United States and Canada it also, as David will confirm, attracts an ever growing number of converters from Latin America. Labelexpo Americas opened its doors for the first time in 1989 and label converters from all over North and South America come to check out new technology, look for new suppliers and buy new machinery.

"This event is a 'must' for us", stressed Claudia, "In Chicago we strengthened our brand and presence on the American market. We were always surrounded by top-quality customers who showed a true interest in the VEGAplus LF 330 BOOKLET and the SATURN BOOKLET machines we installed in our Booth. Our participation at this show and all future Labelexpo shows, will definitely help make the Prati Company trademark a permanent fixture in the Americas and all over the world!"

And, what are David's impressions? "Well, many South American companies were present at Labelexpo Americas, and they were particularly struck by the "Prati World". What I mean is, we saw that a great number of labeling and finishing firms were truly interested in our solutions; not only, many Latin American Sales Reps also approached us with the idea of creating a sales network on their continent. I also thought the various workshops were a good idea and the "Ecovillage" also provided an insight into how to make the labeling industry more sustainable."

Event Manager Tasha Ventimiglia confirmed that presence at this year's event, held in the Donald E. Stephens Convention Centre, was up compared to the 2010 show, in addition there were 95 new exhibitors and, as a result there was more show floor space for exhibitors to take advantage of.

What about the visitors? What did they have to say? "I come to find all the latest and greatest in equipment", states one plant manager, adding "This event shows us what is going on in the industry and what is going to happen in the future". In fact, all exhibitors, including of course Prati Company, come to Labelexpo, and to all Labelexpo events throughout the world, to demonstrate their latest technologies and naturally to sell their products.

Chiara, Claudia and David were all guests at the prestigious "Label Industry Global Awards" Gala Dinner held in the Aragon Ballroom on the first evening of Labelexpo. "We could not miss this prestigious event" said Chiara, "everybody, who is anybody, in this sector is here! I am sure that one day we can win the "Label Industry Global Award for Continuous Innovation" or the "Label Industry for New Innovation" To win one of these awards would mean confirming our place in a very select group, as well as generating enormous publicity". "Yes", agreed Claudia and David, "An award like this would truly motivate us all and would represent a further seal of approval, for any potential new clients". Chiara concludes saying "We won't give up, at Labelexpo Europe 2013 we want to grab one of those awards!"

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